Branding Consultancy

Looking to create or refresh your brand? We can help focus your vision into a living, breathing identity that represents who you are and where you’re going.

Together, we will work with you to form the tools needed to do business, including logo design, branding guidelines, business cards, brochures and letterheads.

As a full-service boutique agency, we can help on your brand’s journey, too. We can facilitate the rollout of your new brand across your website, social media and marketing activities.


Branding Consultancy

In order to market anything – a product, a person, an organisation, or an idea – you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies.

  • Does your brand relate to your target audience?  Will they instantly “get it” without too much thought?
  • Does your brand share the uniqueness of what you offer and why it’s important?
  • Does your brand reflect the values that you want to represent as a customer?

Let these questions serve as a guideline in the development of your brand.

MCO has extensive knowledge in building a brand from nothing to something because we did that for ourselves.

We explain to you with ease the importance of brand identity and will package your business so you gain more leads, more customers and more exposure. MCO has custom branding packages or fixed price investment options, as shown here.

MCO Branding Investment Options


Full Company Starter Branding Package – Investment $3000 + GST (~4 weeks)

Investing in a strong and well-focused brand foundation helps a startup:

    • Establish and articulate a brand promise
    • Effectively create and leverage internal brand elements like vision and purpose to achieve brand alignment from the start
    • Build trust in its competence, professionalism and stability
    • Increase visibility and awareness
    • Start to build a reputation for reliability and consistency
    • Attract interest from and form affinity with like-minded individuals and companies
    • Differentiate itself from similar businesses or products
    • Define a distinctive, coherent and consistent voice to unite marketing and customer experience communications
  • Plant the seeds of brand recognition

The Process:

Step 1: Complimentary Consultation

Step 2: Proposal, Agreement and Deposit (50% upfront, 50% post-deliverables)

Step 3: Research and Strategy

Step 4: Inspiration Mood Boards

Step 5: Logo Design (Initial Round)

Step 6: Finalization of Logos

Step 7: Brand Collateral

Step 8: File Delivery

Deliverables:

  • One (1) Primary Logo
 with Three (3) Submark/Variation (with tagline, inverted colours etc)
  • Three (3) Brand Collateral Pieces from the list below:

One (1) Two-Sided Business Card
; Sticker Design
; Single Side Resume + Cover Letter; E-Signature
(s); Gift Certificate Design
; Single Page Media Kit or Marketing Flyer

  • Brand Guidelines (PDF File)



Full Company Intensive Branding Package – Investment $8000 + GST (~6 weeks)

As a brand grows, the nurturing it requires changes. When a company is developing or in transition, careful brand management will help it to:

  • Remain relevant to target markets through changes in public opinion and cultures
  • Communicate a consistent perspective in response to new events and challenges
  • Naturally integrate new product and service offerings into the brand family
  • Pursue Purpose-driven social and environmental initiatives
  • Follow through on brand promises to build and maintain trust
  • Increase engagement with and win loyalty from customers and other stakeholders
  • Attract, inspire and empower brand advocates
  • Preserve brand recognition as sub-brands sprout and grow
  • Position itself as an appealing partner for other organizations and brands

The Process:

Step 1: Complimentary Consultation

Step 2: Proposal, Agreement and Deposit (50% upfront, 50% post-deliverables)

Step 3: Market Research and Strategy, Competitor Analysis, Brand Audit, Interviews with key leadership

Step 4: Audit Summary, Recommendations and Creative Brief

Step 5: Visual Identity – Logo review, development and positioning statement, Tagline, Key Message Development

Step 6: Brand Activation Toolkit, Guidelines, Quick Reference Company Guide

Step 7: Brand Collateral, Social Media Graphics, Tip Sheets and Brand Positioning Strategy, Strategic Platform

Step 8: File Delivery

Deliverables:

  • Logo Re-Design with Variations
  • Brand Guidelines (PDF File)
  • Social Brand Awareness Campaign
  • Slide Deck of Brand Message
  • Message Development Training Session (to staff, ~60 minutes)
  • Brand Ambassador Training Session (to representatives and associates, ~60 minutes)


Personal Branding Exploration – Investment $160 + GST per consultation (60 minutes)

Personal Branding is your identity in this world. How you position and express yourself matters and is in your control. You are in control of how you best want to present yourself in your press releases, tweets, blog posts, value statements and personality. What other people think, feel and say about you may not be in your control but it is within your power to influence. We teach you how to present your personal brand and how your experiences and story can shape your identity. We explore purposeful living and help you achieve the goals you desire.

The Process:

Step 1: Complimentary Consultation, Explore Services Offered (Add-On Costs)

Step 2: Proposal, Agreement and Deposit for Consulting Services (per consultation, 60 minutes)

Step 3: Coaching, Brand Exploration/Self-development, Addressing Personal Goals and Creating Timelines

Deliverables:

  • A detailed Brand Guideline
  • Personal Goals Timeline


Company and Personal Branding Additional Services – Investment is Subject to individual quotations

Deliverables:

  • Social Media Marketing Strategies
  • Social Media Management and Implementation
  • Copywriting and Content Creation (social media, offline, web, ads, posters/flyers)
  • Photography and Videography Services
  • Website Advice and Discussions
  • Events (launch, onsite and ongoing)
  • Budget Analysis
  • Work Flow Strategy

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