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5 Tips to Know for Your Event Venues

5 Tips to Know for Your Event Venues

There’s a long list of things to get done and secure before your event can be deemed a memorable success but choosing the right venue should be right at the top.

The proper venue ensures that your event will be executed to any specifications or aesthetic you’re looking for.

It will also provide guests with ideal experiences and a favourable view of your company or the clients you represent. 

The proper venue can make the planning process much more seamless, helping to provide you with all the “extras” needed to make a lasting impression.

It may be hard to find a venue that fits perfectly with a vision you may have, but we’re here to make your decision easier with some tips to look out for!

Whether you want something extraordinary, outdoors, luxurious or casual, your search should start here. 

Location

Location is one of the most important factors when choosing a venue. Location matters so much because it can influence who attends your event. 

Your venue’s location should be easy to find and not hard to reach. Always ensure you have given enough information to help attendees find the forum on the day of the event. 

The more convenient and appealing to the venue’s guests, the more likely your guests will be to turn up.

Things to consider are also the nature of the event. For example, if it’s an after-work networking event, try to find a venue nearest to where your invitees go to work all day or along the popular commute home route. 

If it’s a weekend function, select a venue that is a destination unto itself – on the water, with sunset views, or at a rooftop lounge. 

While you can’t capture the perfect location for everybody, you can pick a spot that’s easy to get to.

Try a venue finder if you’re still stuck; we found My Venue Finder works best!

Capacity

Now that you have found the perfect venue, you must ask yourself if it’s big enough (Or small enough) to hold your guest list.

Every building is limited by the number of people who can occupy it at any time. 

Before you start sending invitations, it’s essential to make sure the venue comfortably accommodates your guest list.

You should ask yourself: ‘Will your guests be able to move freely through the venue? How big does the space feel? Is it comfortable? Is it open and spacious? 

It could be worthwhile to note that two venues with the same max capacity might feel differently based on room layout.

Uniqueness

If location and capacity are taken care of, you should now wonder if your choice of venue is unique.

If the venue you’re considering is one that people are talking about in local magazines, on social media, and around the water cooler – you’ve found a good one.

While there are many elements to planning a memorable event for yourself or a client, choosing somewhere unique and untapped will have people talking for weeks after the event.

Guest will also be more inclined to show up to a new and exciting venue than one that has been overused.

AV & Technology

While some events are not tech-focused, you’ll still need to ensure the event space is equipped to handle your needs as seamlessly as possible. 

Good questions to ask and consider include: is the audio-visual in the room high quality and easy to handle? Are screens/projectors available to show presentations or help mark the room with your client’s logos and branding? Is there a microphone available to address guests during speeches? Is it possible to have background music? Does the venue have its own AV company, or do you need to source that?

Think about how quickly you will lose your attendees’ interest if the speaker was just speaking to them and there were no visual aids or anything to interact with.

Using AV equipment brings your event to life, engaging your audience and leaving a longer-lasting impression. Hence, your message stays with them long after the event.

Food & Beverages

Probably the least important item on this list, but still an essential factor is the food and beverages your venue offers. 

You may consider hiring an outside catering company (Make sure to ask the venue if this is ok!)

Selecting the right combination of food and drink is key to your event’s success. 

If the budget seems like an issue, costs can be deferred by working with a sponsor. 

Don’t be afraid to tap into the venue’s expertise and negotiate. The venues want your business and are inclined to work with you – you never know what you can get simply by asking.

Once you have found your ideal venue, it’s time to start planning! Contact one of our team members and let us get started for you!

#mcoevents #eventplanning #melbourneevents #eventmanagement #smallbusiness #launchparty #setup #styling #functions #corporate #privateevents #reality #inspiration #melbourneinspo #catering

EcoGen Technologies Have Found a Use for the Unutilised Renewable Energy in Crypto Mining

EcoGen Technologies Have Found a Use for the Unutilised Renewable Energy in Crypto Mining

Cryptocurrency mining using non-renewable energy sources is fundamentally unsustainable.

Recently launched blockchain company EcoGen Technologies is developing containerised power hubs using the latest renewable energy technology.

These hubs mine cryptocurrency and harvest surplus energy to create passive income and convert it into fiat currency. 

EcoGen Technology Directors

According to a World Bank Press Release, the number of people globally without access to electricity has declined from 1.2 billion in 2010 to 759 million in 2019. 

By placing these off-grid transportable hubs in developing countries such as the Philippines, Sri Lanka and Zimbabwe, EcoGen Technologies powers the excess energy through to the local communities. 

Remote communities then gain access to electricity to light up their homes, power their appliances, and potentially raise the income generated by the communities passively.

Currently, cryptocurrency mining is exceptionally energy-intensive, and it is the method used by the two leading cryptocurrencies; Bitcoin and Ethereum.

Digoconomist, a cryptocurrency analytics webpage, reports that a single bitcoin transaction equals 2220.2 kilowatt-hours of electricity.

That is approximately the same amount of power used in an American Household over 76.09 days.

The audience at EcoGen Technology’s launch event

Due to the competitive process of mining cryptocurrencies, once prices and users increase, the amount of energy consumed by cryptocurrency mining is also likely to rise.

The European Environment Agency outlines the environmental problems related to energy production and consumption, including air and water pollution, climate change and more.

Hence, the mission and greatest goal within the crypto world at this time is to find a sustainable solution to mining cryptocurrencies.

EcoGen Technologies uses the excess energy generated from solar panels to power the supercomputers containing the algorithm to mine cryptocurrency.

By building solar panels in developing countries, like the ones mentioned above and others, this sustainable blockchain company aims to decentralise the energy and finance system. 

Presently, no other sustainable crypto farms give remote communities access to the basic need for electricity and power to live comfortably. 

It is the one solution set to attract crypto-curious and ESG-conscious investors with its win-win approach. 

Investors can mine in crypto without the guilt of pollution and dirty energy sources whilst developing countries gain access to the electricity that will help light up their homes and the power to use their appliances. 

Financial disempowerment begins in the local community.

The restricted access to steady energy and technological innovation leads to social instability in developing countries.

EcoGen Technologies, through the use of blockchain technology, will lift these local prospering communities out of poverty.

How to structure curated guest lists and public relations opportunities

How to structure curated guest lists and public relations opportunities
Event Organiser Company

“Two things remain irretrievable: time and a first impression.”

This quote by Cynthia Ozick is probably one of the most important to live by in the event world.

Equally, crucial to the business, time management ensures efficiency and productivity while first impressions make or break any opportunities you may come by.

So, at MCO we know just how important first impressions are for you and for your guests.

Believe it or not, the first impression doesn’t start when the guests arrive at your event, but rather when they receive the invitation.

Not only does it formally invite your guests and inform them of the event agenda and information, but it sets the tone for your whole event.

There are three main ways you can invite your guests; by email, a written invite or using digital platforms.

In a post covid world, there are two main ways you can invite your guests.

Gone are the written invites and hardcopies, now it’s all about digital invites whether that’s in the form of an email or a third-party platform is really up to you.

Inviting your guests via an email invitation isn’t as informal as it may seem and it’s actually the method we suggest when planning an event (We’ll put an example at the end)

It is one of the most efficient ways to invite your guests, especially if you are optimizing your email and adding attachments.

Using an invite attachment within your email is one of the best ways to reflect your event’s theme as well as your company.

Sending your invite as an attachment allows for your guests to download the invite on their computer or phone and allows them to have it accessible to refer back to for directions, date and timing. 

MCO Events can assist in all curated guest lists and public relations opportunities.

One of our most recent projects has been the launch of EcoGen Technologies; a sustainable crypto farming alternative.

The invitations for this event were via an email and three attachments: The press release, A detailed introduction to the company, and a visual invite with the date, timing and location.

An example of what the email invite may look like:


Dear Guest,

EcoGen Technologieswarmly invites you and 1x guest,

to a one of a kind, exclusive launch event

ECOGEN TECHNOLOGIES PRODUCT LAUNCH

on Thursday, 2nd of June 2022

at Venue

[Full Venue Address Here]

Sponsored by Baxter Vodka, Drink Aubrey and Brooklyn Lager

A networking event in the world of Web3, Sustainable Crypto and Blockchain; a live fireside chat with the founders of EcoGen and special guest – Getrude Matshe (Diversity & Inclusion; Sustainability TedTalk Speaker)

The mission and greatest goal within the crypto world at this time are to find a sustainable solution to mining cryptocurrencies.

Unlike other green crypto farms, EcoGen Technologies is developing off-grid transportable power hubs using renewable energy sources in developing countries.

We look forward to seeing you in smart casual attire.

See attachment for invitation and media press release.

***

RSVP Compulsory here: https://events.humanitix.com/ecogen-launch-night

Or REPLY back directly to this email with the below details:

NAME:

GUEST NAME:

COMPANY:

DIETARIES (If Applicable)

Warm Regards,


Get involved with MCO Events via the website www.mcoevents.com.au and let us help you plan your next event.

Brand Consultancy at MCO

Brand Consultancy at MCO

It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t, it’s about understanding your audience and thinking ahead.

As a brand consultant, MCO is an expert at helping companies define, sharpen, and grow their reputation over time.

We work alongside you to help companies activate their full potential. 

Generally, we are tasked with uncovering insights, developing strategies, and enhancing a brand’s design and communications approach.

All our key decisions and recommendations are based on a foundation of data – about the customer, category, and competition. 

After thorough research is complete, and data is collected, we create an actionable portrait of the target audience, clearly delineating their needs and goals.

From there, we help define a unique market positioning.

As brand consultants, we also play a key role in aligning brand positioning with creative development.

From names and logos to websites, we offer insights and suggestions to enhance all company communications, marketing messages, experiences, and more.

If you are unsure, here are a few signs you may need a brand consultant:

  • Your company growth is stagnant.
  • You’re not achieving company goals.
  • You’re ready to reach a new market.
  • You’re introducing a new product line.
  • Your brand feels outdated.
  • Your website is not performing well.
  • You aren’t tracking results.
  • Your customer profiles are unclear.

Get in touch with our team at MCO and learn about all our brand consulting services and how we’ll transform your business. 

What events are looking like in 2022

What events are looking like in 2022

The last two years have been nothing short of unpredictable, unprecedented, and unclear.

In many cases, the pandemic has changed the way we do things in the event world and perhaps it is for the better.

Most of these changes were to happen at some time, the current circumstances just fast-tracked it all.

Our eagerness to plan and host events is a universal feeling driven by the overwhelming need to connect face-to-face.

An Eventbrite global survey revealed that after the whirlwind of Covid-19, entering a post-Covid world has made organisers value their community more than ever.

Nearly 3 out of 4 respondents of the survey feel closer to their audience than before, and some 50% are planning events that will help foster community in the new year.

One of the fast-tracked changes to hit the event world has been virtual events.

The concept of bringing together people from different ages, backgrounds, residences is so much more accessible through a digital screen with the tap of a web link through the internet.

It’s also a more cost-effective avenue but online-only events may never fully replace the invaluable connection of an in-person encounter, the shake of a hand, the energy and buzz in a room.

Hybrid events are also a popular option this year. We wrote about its benefits here.

Inevitably, there has been a rapid advancement in the digital revolution that is simply hard to ignore. Businesses and their people have had to keep up, fall behind, or worse – shut up shop.

However, a post-Covid world does not mean no more Covid at all. We are not blinded nor shying away from the challenges and fear of resurgence.

Like us, many others who took the Eventbrite Survey are concerned about low levels of attendance this year.

Ticket sales and community engagement are reflective of this cautious behaviour of patrons.

We are hopeful that as we continue down an open and safe path, regardless of what the future holds, we will stay optimistic.

Book a free consultation with our Event & Sales Team today to discuss any of your 2022 events. Email us at enquiries@mcoevents.com.au

EGO EXPO 2022 PRESS RELEASE

EGO EXPO 2022 PRESS RELEASE

EGO EXPO – AUSTRALIA’S LARGEST STREETWEAR AND LIFESTYLE EVENT – RETURNS WITH OFFICIAL PARTNERS FOOT LOCKER, COLLARTS, REDBULL + MORE

Meat Market Venue, North Melbourne: 26 27 February 2022

Making its return to Melbourne, Ego Expo is a first-of-its-kind for fashion-forward enthusiasts. The event has established itself as a melting pot of street culture, bringing a huge range of apparel, design and expression to the space through its epic pop-up activations and performances across the 2-day event.

Not only does the expo unite lovers of street culture packed with fashion, sneakers, music, food, dance, art and basketball, it also gives eventgoers the opportunity to collaborate with industry professionals across social media and entrepreneurship.

Foot Locker has come on board as a major player with Ego Expo 2022 to fuel the passion for self-expression and the creation of unrivalled experiences in the global sneaker community. It’s the first time we come together to inspire and empower the Aussie youth, especially after the last two years.

In addition to Foot Locker, the expo has welcomed new partners RedBull, AS Colour, Sneaker Doctor, Angelus Paints, 5PM Beverages and Vinage Customs.

The best in Australian street fashion will be showcased through a series of live and exclusive runways featuring more than 60 streetwear and sneaker vendors. Guests will also discover new, independent designers with the opportunity to buy from their ready-now collections.

Attendees will play witness to epic dance battles, and also enjoy Foot Locker’s 3X3 streetball competition as well as insightful talk panels.

Of course, all of this will work up an appetite, which is why Ego Expo will have delicious street food and drink varieties available, all of which have been specially selected for those that hustle on the streets.

This year, Ego Expo 2022 has proudly aligned with Lifeline Australia Charity and will donate $1 from every ticket sold to help raise awareness for mental health and suicide prevention.

The event is family-friendly and open to all ages. So, check out the vast world of Melbourne’s incredible street and urban culture.

To buy tickets or for more information head to: https://www.egoexpo.com.au

For all media enquiries please contact Melissa Yu (Director)

0413 185 088 | melissa@egoexpo.com.au

ABOUT EGO EXPO AUSTRALIA:

Ego Expo Australia is Australia’s largest expo for streetwear and lifestyle brands. Ego Expo is the nation’s leading pop-culture event having street fashion, music, dance, graffiti art, barbers, tattoos and street food all under one roof. This platform is created to experience and celebrate street culture in all its forms. The weekend invites visitors to discover new brands, engage in industry discussions, and unite as a creative community.

ABOUT THE FOUNDER:

Take your broken heart, turn it into art.

The idea came to her when she was waiting to board her plane in Brisbane back to Melbourne, in March 2017.

Mel Yu was writing in her journal and reflecting on her life, without her late boyfriend, Angus Macintosh. She often wrote in her journal to document and express the grief she felt from losing him. Gus, as she liked to call him, took his own life in January 2014. He was the kindest soul she had ever known. But he was often perceived by society as someone who had plenty of attitudes, plenty of ‘ego’, some would say, because of the way he looked and the way he dressed. As Mel wrote on, it dawned on her that people often misconstrue a person’s character based on how they dress, rather than seeing into their souls to understand who they really are.

Inspired by her love, loss and grief, Mel fueled her heart with the purpose of telling her story. She wanted to help raise awareness for those who might be contemplating suicide, suffering from suicide, depression or anxiety.

Through her journey and her expressive posts on Instagram (@mellieyu), Mel became an ambassador for suicide awareness and prevention. At first, this came about through her local community groups but then strangers started to reach out to her. Her story was being heard and her influence had grown. Mel felt like she was on the right track, but she knew she had to do more; she wanted to challenge society’s perception of street culture and to celebrate it.

Mel started brainstorming. She wanted to give those who were often misunderstood like her Gus; an opportunity to be understood and a stage to do it from. Her burning desire was to allow budding artists, startups and online stores a platform to speak their truth, a stage to showcase their creativity and a space to be real about the struggle and hustle. And so, Ego Expo was born. The once unseen can now be seen – no egos.

CONTACT INFORMATION:
Venue:
Meat Market Venue 3 Blackwood Street North Melbourne VIC

Dates: Saturday, February 26th, 2022 (10 am to 7 pm) Sunday, February 27th, 2022 (10 am to 7 pm)

Official Industry After Party after Day 2 of the Expo. Located at Two Wrongs
Tickets: Early Bird Tickets will be available online from $25 at www.egoexpo.com.au/tickets

Brainless present Perth’s first ever Never Say Neverland Kids Music Festival

Brainless present Perth’s first ever Never Say Neverland Kids Music Festival

Set to take place at Optus Stadium on 12 March 2022, Never Say Neverland is featuring some of Australia’s largest kid entertainment characters.

From the ABC Network’s Bluey and Bingo to Nickelodeon’s Paw Patrol and the Teenage Mutant Ninja Turtles plus so much more.

The festivities don’t stop there as we put on live-action sports shows with some of the best BMX and Motocross riders in our country showing off their favourite tricks and flips right in front of your eyes.

It’s an event set up for the whole family to enjoy, including children’s face painting, market stalls, jumping castles, petting zoos, and cheerleader performances!

Perth’s foodie scene will also be brought to life with the best food trucks and beverage offerings for the entire family to relax and enjoy under the sun.

Imagine yourself munching on a classic burger with your favourite flavoured shake and a side of tater tots.

Don’t forget to BYO picnic rugs and low seating chairs to get the most out of your day!

With the help of an event management company (That’s us!) Never Say Neverland is hoping to establish itself as more than just a children’s wonderland but as an operation that raises funds for children charities.

The once-in-a-lifetime magical wonderland of Never Say Neverland is proudly fundraising for the Perth Children Hospital Foundation, The Happiness Co Foundation and Moondreamz Inc.

For more context, the Perth Children’s Hospital Foundation is the official and largest funder of the Perth Children’s Hospital and the wider Child and Adolescent Health Service after the government, The Happiness Co Foundation was formed to help the community “find their happy”, and create events, programs and support groups for those affected by unhappiness and the challenges on Mental Health and finally, Moondreamz is a registered charity committed to improving the quality of life for children suffering from neurological conditions.

It is for this one day only in the world’s most beautiful multi-purpose venue in Perth, that we bring you the opportunity to enjoy a family fun day while giving back to the community and supporting the future leaders of our country.

#childrenfestival #kids #party #play #music #events #foodtrucks #familyfunday #Perth #musicfestival #OptusStadium

MCO Events is expanding its services in 2022

MCO Events is expanding its services in 2022

The event scene in 2022 will be unpredictable, to say the least so we need to be prepared and expect the unexpected.

It will be a year for the books at MCO Events. The team is growing but so is our list of services.

We are diversifying our portfolio and tapping into the potential of not just events in a business sense but on a personal level as well.

The last few years have bred a certain type of uncertainty in the event management field, but it also gave it room to find more creative ways to connect and bring people together.

This year will be filled with in-person events and occasions, virtual events and occasions and our personal favourite which is a mix of both.

Hybrid events are the new ultimate experience across all industries.

Going to the effort of making your hybrid event truly balanced and successful for both the in-person and virtual attendees is worth the effort.

You can increase your reach, create new sponsorship opportunities, reduce travel costs and environmental impact, and capture more data than a traditional event.

Hybrid events are the new standard and we’re looking forward to embracing them.

At MCO Events we work with people’s businesses, minds and even their personal ambitions so it’s important that you can trust our work, and that we will make things right until you are satisfied with the outcome.

From business seminars, corporate events, weddings, engagements, brand launches to business coaching, life coaching and masterminds (group coaching), we are at your service.

There is unlimited potential in every new experience and we’re here to ensure you get everything you need to succeed.

#mcoevents #eventplanning #melbourneevents #eventmanagement #smallbusiness #launchparty #setup #styling #functions #corporate #privateevents #reality #inspiration #melbourneinspo

MCO EVENTS WRAPS UP 2021

MCO EVENTS WRAPS UP 2021

2021 was wild, unpredictable, and exhausting but also inspiring and rewarding.

It has been an overwhelming time navigating a global pandemic while also riding the countless highs and lows that have felt more extreme this year than ever.

We’re in the final stretch of this long year, and despite the surprises at every turn, we made it.

Zoom became essential to stay connected and meet both casually and professionally and it’s a process we’ll be continuing to make use of in the new year.

It’s admirable how everyone has figured out the online world quickly and how it’s kept everyone connected.

Mel has been virtually engaging in 1v1 coaching even after restrictions eased adapting to this ‘new normal.’

Life has truly changed forever. There were global challenges that affected us all, but we all also experienced a different version of 2021 and came out on the other side.

Despite all of the difficulties and the trying time that we’re in, it’s been a great year.

As soon as we re-opened, we held a Latino Pizza Party, a Dog-a-Thon and have been planning and preparing for a big year ahead.

So far next year is packing up fast, we’re looking forward to hosting Ego Expo in February, Never Say Neverland in March and the annual end of year Dog-a-Thon already locked in for 2022.

Not to mention all the fashion launches and inspiring leaders we have to look forward to.

This year was anything except easy to navigate, but in the end, we have to appreciate all of the lessons we’ve learned and the strength that it forced us to have.

I’m sure we can all agree we are looking forward to closing the long chapter of 2021.

Continue taking every day as a new day, celebrating all of the successes, and keeping your head up during all of the difficult moments.

Here’s to more wins in 2022, staying safe, and bigger, better things!

Our door here at MCO Events is always open (even if it’s just over Zoom) to chat about big ideas, coaching and events so let us know what you’ve got on your mind! 

Have a very happy Christmas and we look forward to working with you all in the new year. Excited to see what awaits in 2022.

With love,

Melissa Yu and the MCO Events team xx