Public Relations and Media Management

Public relations and media management

A job worth doing is a job worth doing well! Public relations and media management go hand-in-hand. Your event deserves to get the right attention to make a lasting impact that will create conversations long after the actual event itself. Get it right and you’ll build strong, meaningful and lasting relationships with customers, who’ll help spread your message or product organically.

We know that not every business owner or manager is a PR and Media wizard. That’s ok… because we are! MCO Events provides a complete integration between service partners, sponsors, media profiles and influencers to deliver a high-exposure event and clear messaging to ensure your return on investment. We remove the stress of whether people are going to show up at your event by managing your RSVP’s, door lists and VIP’s on the night.

How we approach PR and Media Events:

Strategy Development

We take the time to understand your target audience, brand personality, business goals and resource allocation, ensuring we select and utilise the most appropriate media channels for your business. We have extensive experience developing goal-orientated strategies finding the right people for your event.

  • Curate list of attendees and rationales
  • Online and Offline Media
  • Traditional Media Channels
  • Influencer Marketing
  • Social Media Ads
  • On-going engagement and guest list management


Press Releases and Media Attention

A strategy is one thing, but to successfully implement a PR Campaign, telling your story authentically, and engaging with an audience that is genuinely interested in your ideas and visions, is a whole other ball game. We have word wizards, dazzling graphic designers, viral videographers and fancy photographers all working to generate ‘out of the box’ press content for your business. Leave the creative content to us and let us write a compelling press release so the media snobs can’t say no!


Social Media Influencer Marketing

Do you know who the key influencers in your industry are, and more pertinently, are you engaging with them? MCO Events can identify the right influencers and develop content that will resonate with them and their audience. We can help you understand who your industry influencers are, help you engage with them, manage your social platforms, craft targeted social media advertising, and help you create compelling content to build an audience on your online customer touchpoints.

Although we love a challenge and can offer PR and Media Launches to most industries, our specialty and passion lies in running PR events in fashion, lifestyle and food. Our little black book is filled with foodies and fashion-istas!

Social media influencer marketing